The other day, on my way back home after a busy day at work, I observed the interesting catchword “Engineering Creativity” on the well decorated face of a company private bus. The creatively written blue on white wordings are articulation of company’s thoughts of how it wants to project itself and be perceived.
That got me thinking. Isn’t the case with you?
Ok, here it is.
Do they want to engineer creativity or are they engineering in a creative way?
Can creativity be engineered? Being an engineering company, is that something they intend to do and bring a new perspective that creativity can be engineered? Who knows?
Nowadays there are so many institutions who boast of specifically designed creative writing and other sessions claiming to unfurl the creative side within one’s self. Probably they have also found out a niche way of doing things to bring out the creative aspects in their clients.
If I am to believe that that connotation is for engineering in a creative way, should “Engineering Creatively” be more appropriate?
With Apple redefining the way engineering should be done, that makes more sense to unearth the best value out of better engineering. It should no longer be restricted only to better engineering rather creative engineering from aspects of consumer likeliness to reduction of cost of engineering and fitting things in a given form factor. There is a Nat Geo segment titled ‘Engineering Marvels’ which elaborates on how the indigenously developed Nano was designed in India. Though the car has not been a smash hit in the market, there were numerous instances of creative engineering that had gone in the making of it and the narration brings just that. Personally, I was amazed at how each of the aspects was creatively thought out and engineered to fit the size and budget target of the car.
I will be interested to know what you think that the company wants to say through those words on their bus. Look forward to your comments